Digital Marketing Strategies

FC005 - Digital Marketing Strategies

 

 

 

 

Overview 

The Internet is fast becoming the most influential resource for buying decisions by prospective customers. Sophisticated buyers are now “in control” with more products, channels and competitors to choose from. This eye-opening training is specifically targeted at marketing executives who face significant challenges incorporating digital media into their marketing mix.

 

PROGRAM OBJECTIVES 

  • Identify key trends in digital media
  • Evaluate their online identity and brand presence
  • Listen, monitor and track various digital and social media channels
  • Choose the right channels to run their digital marketing campaigns
  • Set the framework and map out a digital marketing strategy
  • Manage digital and social media marketing channels
  • Identify requirements to set in place social media guidelines and social media policies for employees and community building

 

PROGRAM APPROACH 

  • Lecture
  • Case study analysis
  • Breakout group activity
  • Internet exercises and tips
  • Video review

 

WHO SHOULD ATTEND 

  • Marketing managers and directors responsible for charting the course for the next generation of marketing in their organization.
  • Brand managers, HR Managers, media relations and PR executives, advertising and sales professionals using social media in their day-to-day activities

 

Download the Registration Form and email the completed form to us at [email protected]

 

 

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